In most cases including BB customers these will be social networks. Use the individual platforms in accordance with the inbound methodology with exclusive content for the user. Paid reach through search engine Aadvertising and display ads In addition to the costeffective but timeconsuming channels mentioned you also have access to those that incur additional costs but have an immediate effect . The advantage of paid reach advertising for website marketing is obvious fast traffic. However this is usually not sustainable.



If you still decide to do this as part of your strategy you can choose between Search Engine Advertising SEA paid results in the search engines and display or banner ads . The latter is still very popular in the marketing world today Phone Number List Successful website marketing and then You did it Your website marketing strategy is enjoying its first successes. The engagement rate of potential customers with your business is increasing but what now How do you manage to convert initial contacts into  previously just a visitor to your website.






Pay attention You need suitable content with a useful value for the interested party so that they are willing to leave their contact details. Welcome new lead In order to manage all your relationships it is advisable to implement a CRM system Customer Relationship Management early on. With the right software entrepreneurs can ensure comprehensive support for their customers and leads and build longterm business relationships using the inbound methodology . New call to action Conclusion Your company website plays an important role in acquiring new customers and maintaining existing ones.