I’ll cover the problem of measuring the success of content marketing in more detail in a future tutorial. . Content Marketing Strategies So we’ve got some clarity on what content marketing is and we’ve looked at its main pros and cons. So what strategies can you use to be successful in your content marketing Pick Your Channels As I mentioned earlier there are many different ways to do content marketing. Here’s a brief non exhaustive list of options Write a blog.

Create an audio podcast. Produce videos and publish them on YouTube or elsewhere. Build a following on social media. Create some fun informative shareable infographics. Write guest posts or articles for popular publications. Write eBooks or white papers and distribute them on your website and elsewhere. Run a free webinar. A good content marketing strategy will probably include several of these but it’s impo Country Email List tant not to spread yourself too thin. It’s better to pick just one or two channels and show up regularly than to have a half hearted “presence” everywhere. So make an honest assessment of your skills and decide which of those you can do best. Do you have the personality and presentation skills to produce fun engaging videos Are you more comfortable with the written word.



How are your technical skills in each area What will fit best in your schedule—dedicating blocks of time to producing long form content or producing shorter stuff more frequently When you’re picking channels to use for content marketing consider also what you’re trying to achieve what your target audience is looking for and what the competition looks like. For more on this important topic see the following tutorials  Website Traffic Marc Schenker Feb Plan Multi Content Marketing for Your New Online Business Omar Zenhom Feb Don’t Be Boring The words “corporate blog” make me want to stab myself with a fork.