Post by account_disabled on Feb 17, 2024 5:28:20 GMT -6
The influencer industry is experiencing rapid growth and many companies have decided to partner with popular content creators. These creators promote the brand to their followers through curated posts and videos on social media.
However, it has become common for a new influencer to appear every other day creating controversy and undermining the efforts of their brand partners. Given these dangers related to the reputation and behavior of influencers, virtual influencers seem to emerge as the most viable option for brands, according to The Conversarion .
Social responsibility conflict
Influencers are hugely valuable in the social Middle East Mobile Number List media industry due to their large number of loyal followers. Those followers build a community of people with similar interests and values, making it easier for a brand to reach a specific target audience they have in mind.
Although everything translates into finding the right influencer as an ambassador for the brand or company, everything begins to get complicated when the character in question is involved in any type of public scandal. Maybe the YouTuber you're dealing with has the perfect target audience, but he's known for his unruly behavior and occasional stint in jail.
Ultimately, you could say that they are human beings and make mistakes. But what if these could be avoided? Virtual influencers seem to be an effective solution, since they fulfill similar missions to real ones, without exposing them to the same risks.
A virtual influencer is a digital character created using graphic design, simulation and 3D animation software. Therefore, it does not have a physical existence, although there is an exception with the virtual Barbie. Using the power of storytelling and serialization, these fictional characters have the ability to influence others. Thanks to artificial intelligence, they can simulate real life, have personalities and carry out interactions that seem natural.
Similar to real influencers, virtual influencers are on the rise and gaining more and more strength, which is favored by certain companies. They are considered reliable, cheaper, always available and are very popular among consumers. Additionally, they allow brands to be more creative while having full control over the content.
In this context, virtual influencers are like heroes of series or mangas who fascinate their followers by bringing their adventures to life. They are based on the codes of Netflix, reality shows and celebrity magazines, all associated with a perfect mastery of social networks. You can watch their music videos or concerts, watch them have breakfast before attending an event, or participate in fittings and fashion shows. Some enjoy extreme sports, video games or travel.
With great attention to detail in their imaginary life, which becomes very realistic in the long term, they can generate closeness and gain the trust of their followers. Humanoid virtual influencers whose lives resemble those of human mega-influencers, and who master the codes of TikTok and Instagram, appear credible and expert thanks to their anthropomorphism.
Virtual influencers
Virtual brand ambassadors
The vast majority of virtual influencers are young people with human appearance, which allows followers to identify with them and establish a socio-emotional bond. These virtual influencers have tastes, values and experiences that are fueled by the stories created by their designers.
Lu do Magalu is one of the most popular virtual influencers and is the spokesperson for the Brazilian retail group Magalu, which has 1,477 physical Magazine Luiza stores. Since 2009, this muse has accumulated 24 million followers across different social networks, where she shares her lifestyle and her favorites. In her videos, she often provides practical advice or plays games, accumulating more than 300 million views to date.
Imma Gram is considered the first virtual model. She was created in Japan in 2018 and has appeared on the covers of many fashion magazines. She has worked for renowned brands such as Dior, Valentino, Nike, Puma, Ikea and Amazon.
However, it has become common for a new influencer to appear every other day creating controversy and undermining the efforts of their brand partners. Given these dangers related to the reputation and behavior of influencers, virtual influencers seem to emerge as the most viable option for brands, according to The Conversarion .
Social responsibility conflict
Influencers are hugely valuable in the social Middle East Mobile Number List media industry due to their large number of loyal followers. Those followers build a community of people with similar interests and values, making it easier for a brand to reach a specific target audience they have in mind.
Although everything translates into finding the right influencer as an ambassador for the brand or company, everything begins to get complicated when the character in question is involved in any type of public scandal. Maybe the YouTuber you're dealing with has the perfect target audience, but he's known for his unruly behavior and occasional stint in jail.
Ultimately, you could say that they are human beings and make mistakes. But what if these could be avoided? Virtual influencers seem to be an effective solution, since they fulfill similar missions to real ones, without exposing them to the same risks.
A virtual influencer is a digital character created using graphic design, simulation and 3D animation software. Therefore, it does not have a physical existence, although there is an exception with the virtual Barbie. Using the power of storytelling and serialization, these fictional characters have the ability to influence others. Thanks to artificial intelligence, they can simulate real life, have personalities and carry out interactions that seem natural.
Similar to real influencers, virtual influencers are on the rise and gaining more and more strength, which is favored by certain companies. They are considered reliable, cheaper, always available and are very popular among consumers. Additionally, they allow brands to be more creative while having full control over the content.
In this context, virtual influencers are like heroes of series or mangas who fascinate their followers by bringing their adventures to life. They are based on the codes of Netflix, reality shows and celebrity magazines, all associated with a perfect mastery of social networks. You can watch their music videos or concerts, watch them have breakfast before attending an event, or participate in fittings and fashion shows. Some enjoy extreme sports, video games or travel.
With great attention to detail in their imaginary life, which becomes very realistic in the long term, they can generate closeness and gain the trust of their followers. Humanoid virtual influencers whose lives resemble those of human mega-influencers, and who master the codes of TikTok and Instagram, appear credible and expert thanks to their anthropomorphism.
Virtual influencers
Virtual brand ambassadors
The vast majority of virtual influencers are young people with human appearance, which allows followers to identify with them and establish a socio-emotional bond. These virtual influencers have tastes, values and experiences that are fueled by the stories created by their designers.
Lu do Magalu is one of the most popular virtual influencers and is the spokesperson for the Brazilian retail group Magalu, which has 1,477 physical Magazine Luiza stores. Since 2009, this muse has accumulated 24 million followers across different social networks, where she shares her lifestyle and her favorites. In her videos, she often provides practical advice or plays games, accumulating more than 300 million views to date.
Imma Gram is considered the first virtual model. She was created in Japan in 2018 and has appeared on the covers of many fashion magazines. She has worked for renowned brands such as Dior, Valentino, Nike, Puma, Ikea and Amazon.