What is marketing segmentation? In this article, we will explore the different methods of marketing segmentation, understand how to implement them (tools, methods, criteria) to create an effective marketing strategy (conquest and loyalty) and additional revenue. New call-to-action Definition of segmentation marketing Marketing segmentation, also sometimes called market segmentation, is a process of dividing a target market into different segments or homogeneous groups, in order to better understand customer needs, behaviors, and preferences. This useful and essential approach allows companies to personalize their marketing strategies for each segment, in order to optimize their effectiveness and maximize results. Segmentation marketing is therefore a complex strategy that allows a company to better target potential customers. There are several types of segmentation such as: geographic segmentation: Geographic segmentation allows organizations to target customers based on region, climate, culture, and other criteria.



demographic segmentation: It involves breaking down your target audience by demographic criteria and creating groups of individuals who share the same characteristics (demographic attributes). psychographic segmentation: It involves dividing consumers into groups based on psychological criteria such as personality, lifestyle, social status, activities, interests, opinions bulk email campaigns and attitudes. behavioral segmentation: It aims to group together people who have the same behaviors (purchasing for example) and to target all marketing efforts on a single group. Why implement a segmentation marketing strategy? Implementing a segmentation marketing strategy is essential for any business looking to effectively target its audience. By identifying different consumer or business (B2B) groups and defining segmentation criteria (see below), you will be able to personalize and contextualize your marketing messages to better meet the needs and preferences of each customer group.







Segmentation thus makes it possible to improve: your conversion rates your revenue (reach more relevant customers, upsell, cross sell) customer satisfaction customer knowledge However, to maximize your success, it is important to avoid common mistakes, such as failing to consider cultural differences or failing to update market segments. By using the right tools and techniques, such as CRM and lead scoring , you can personalize communications and prioritize sales actions to take. How to implement a segmentation marketing strategy? To implement an effective segmentation marketing strategy, you must first define the segments using the segmentation criteria (point then evaluate whether the action is profitable (or ROI-driven). Step 1: Define market segments using segmentation criteria At this stage, it is a question of identifying the different groups of consumers or companies and defining the segmentation criteria, which differ from one organization to another, whether you are in B2C or B2B. Socio-economic criteria: Socio-Professional Category (CSP), income level, education level Psychological criteria: interests, lifestyle, personality, values, technical maturity, culture, cognitive biases.